Nesquik

5 Cereals Twitter Users Are Desperate to Bring Back

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude.

Nestlé Begins Corporate Image Search as Digital Review Continues

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster.

Is Nick Brien Saving McCann or Screwing It Up?

Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the company’s embattled flagship, McCann Erickson. The world’s largest agency network has struggled to win new U.S.