A Visit From Catalogs of Christmas Past
Performance Marketing
A few months ago, I found a stack of vintage catalogs in a drawer that were collected from back in the day, when Who’s Mailing What! was still a print [...]
Home Depot Reveals Customers’ Credit Card Data Got Hacked
Brand Marketing
The Home Depot acknowledged today that its payment system suffered a security breach that has apparently exposed credit card data since April,
Yahoo Style Arrives in Time for Fashion Week
Performance Marketing
Yahoo Style debuts today, just in time for a peek at New York Fashion Week.
Want to Spot Rich People? Head to Walmart
Brand Marketing
It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder: [...]
Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity
Brand Marketing
Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands.
Adweek Picks the Year’s Most Bizarre Gifts
Brand Marketing
As you read this, Americans are in the process of buying $602 billion worth of presents. And thanks to the Web (where $82 billion of that money will be spent) [...]