Neil Smith

Gotham Preps First Ads for Citi AAdvantage

Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand.In recent years, the companies used agencies on a project basis, with either Publicis Kaplan Thaler, the lead creative shop for Citi, or McCann Erickson, lead agency for American Airlines, creating ads.