‘I’m Alpha Male Adjacent.’ Neil Patrick Harris on Why He’s Still Doing Ads for Heineken Light
Creativity
It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign [...]
Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres
The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10.
How Heineken’s Special Blend of Storytelling and Science Won the Day
Brand Marketing
Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in [...]
Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee
Brand Marketing
The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris [...]
Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart
Performance Marketing
Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week.
Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars
Brand Marketing
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.