It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including, in one of the early spots, Harris why pondering why there are rules prohibiting him from drinking on TV. W+K is now off the Heineken account, replaced by Publicis, but the 43-year-old Emmy and Tony Award winner continues to advertise the Light brand.
Neil Patrick Harris
Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge of making the Dutch beer seem Irish? No. But at least he's willing to admit the awkward reality of Heineken Light being "the official beer of St. Patrick's Day" this year despite the fact that neither the brew nor its spokesperson happen to be Irish (a fact that does not escape Harris' troll-like co-star). This new spot marks the beginning of an online-only series created by the New York office of Heineken's lead creative shop, Publicis Worldwide.
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