Neil Patrick Harris

‘I’m Alpha Male Adjacent.’ Neil Patrick Harris on Why He’s Still Doing Ads for Heineken Light

It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including, in one of the early spots, Harris why pondering why there are rules prohibiting him from drinking on TV. W+K is now off the Heineken account, replaced by Publicis, but the 43-year-old Emmy and Tony Award winner continues to advertise the Light brand.

Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick’s Day’s Official Beer

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge of making the Dutch beer seem Irish? No. But at least he's willing to admit the awkward reality of Heineken Light being "the official beer of St. Patrick's Day" this year despite the fact that neither the brew nor its spokesperson happen to be Irish (a fact that does not escape Harris' troll-like co-star). This new spot marks the beginning of an online-only series created by the New York office of Heineken's lead creative shop, Publicis Worldwide.

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the marketing moment of the year.

Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris

Forty years after launching Saturday Night Live, NBC's mantra this fall seems to be Every Night Live. The network, hoping to stay No.

Can Neil Patrick Harris Put the Spark Back in Live TV?

Networks are embracing live programming this fall as a way of getting audiences to watch in real-time, even though recent attempts in the genre have had mixed results.

Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres

The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10.

How Heineken’s Special Blend of Storytelling and Science Won the Day

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in the past decade, as Heineken has.

Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee

The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris returns for Heineken Light—and manages to ambivalently introduce a money back guarantee from the beer brand.

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week.

Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.