Yahoo finally got its latest ad savior yesterday when the company officially announced that former AOL executive Ned Brody will become svp of Americas
Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America.
AOL has lost the leader of its business’s biggest bright spot. The company confirmed on Thursday that Ned Brody, who ran AOL’s ad tech arm AOL Networks, has resigned.
AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network.
AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs across display, mobile and video.
AOL’s Advertising.com Group has had a banner year, with the portal’s ad tech arm bolstering its advertising business.