Ne-Yo

Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates

Specs Who David Lang Age 50

Data Points: Social Savior

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to live TV (and the commercials). But is social TV generating more involvement with the ads or just a distraction?