In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness
CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade.
The Winner of March Madness? Nike in a Rout
While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike.
David Levy Named President of Turner Broadcasting System
Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation.
Fast Break: TBS to Air Final Four in 2014
After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March [...]
How AT&T Is Owning March Madness on Twitter
Performance Marketing
Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted
David Levy Pushes Unscripted Shows on Turner Networks
David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the [...]