Ncaa

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade.

As March Madness Tips Off, Here’s Why CBS Will Sit Out the National Championships

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find itself on the bench, as the Final Four and National Championship games will air exclusively on cable.

This Global Brand Marketer’s Winning Intensity Has Helped Multiply Under Armour’s Success

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team.

Could Snapchat Be a March Madness Player This Year?

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6).

6 Ways to Smuggle Your Booze Into the Game

With the college football season barely two weeks old, schools that aren’t in the five power conferences are scrambling for ways to boost revenue for their stadiums. One sure-shot marketing […]

The Winner of March Madness? Nike in a Rout

While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike.

David Levy Named President of Turner Broadcasting System

Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation.

Fast Break: TBS to Air Final Four in 2014

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March 2014, TBS will begin carrying the two national semi-final games, better known as the Final Four.

How AT&T Is Owning March Madness on Twitter

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted

David Levy Pushes Unscripted Shows on Turner Networks

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the vast, Emmy-lined window of his corner office in New York’s Time Warner Center. It’s true. The only recognizable brand from Levy’s perch is Central Park.