Q2 TV Sales Up 6 Percent to $18.4 Billion
Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report [...]
The CW Wraps Upfront Deals; Turner Joins the Fray
The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was [...]
Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final
Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers.