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These Are the Brands Slam Dunking March Madness on Social Media

Performance Marketing

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons


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Broadcast’s Incredible Shrinking Thursday

Convergent TV

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the [...]

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Behind the Scenes of The Good Wife Shocker

Convergent TV

If TV’s liveliest time slot weren’t already somewhat paradoxically a-crawl with death, last night’s episode of The Good Wife raised the ante on all things terminal.

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Turner, CBS Outdoor Tip Off NYC Subway Media Play

Convergent TV

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New [...]

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CBS, Time Warner Cable Carriage Beef Escalates

Convergent TV

After weeks of quietly working to hash out a new carriage deal, CBS and Time Warner Cable are no closer to reaching an agreement than they were on the day [...]

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March Madness Boosts CBS, Time Warner Stock

Convergent TV

Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different [...]