NCAA Division I Men’s Basketball Tournament

These Are the Brands Slam Dunking March Madness on Social Media

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons

Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball games, which tipped off on Thursday.

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching.

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable.

TBS Primes the Pump for Its First Final Four

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.

Broadcast’s Incredible Shrinking Thursday

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the Big Four has become a veritable ghost town on Thursday nights.

Behind the Scenes of The Good Wife Shocker

If TV’s liveliest time slot weren’t already somewhat paradoxically a-crawl with death, last night’s episode of The Good Wife raised the ante on all things terminal.

Turner, CBS Outdoor Tip Off NYC Subway Media Play

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system.

CBS, Time Warner Cable Carriage Beef Escalates

After weeks of quietly working to hash out a new carriage deal, CBS and Time Warner Cable are no closer to reaching an agreement than they were on the day the original pact expired. And as has been the case with so many other affiliate dust-ups, both sides are taking their respective beefs to the public.

March Madness Boosts CBS, Time Warner Stock

Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different schools. But CBS Corp. and Time Warner Inc.