Infographic: What Brands Are March Madness Fans Spending Their Money On?
Brand Marketing
Brands are eager to tap into the massive audience tuning in for Saturday's NCAA Final Four games, but the categories those fans are spending the most money on might surprise [...]
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]
Allstate’s Mayhem Is Fiddling With Vine While Brackets Burn
Creativity
Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership [...]
Allstate’s Marketing Boss Talks Up ‘March Mayhem’
From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communica
Digital Sales Chief Out at Turner
Performance Marketing
Walker Jacobs is out at Turner. The veteran digital executive, who most recently held the title of evp of Turner Digital, resigned today, according to sources. Jacobs had been with [...]
How AT&T Is Owning March Madness on Twitter
Performance Marketing
Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted