NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations
The broadcast upfront week just got a lot more interesting—and a little bit shorter.
Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December
Brand Marketing
Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour [...]
How Bravo Is Helping Fans Dress Like the Stars of Girlfriends’ Guide to Divorce
Call it the girlfriends' guide to style. With a second-screen experience called The Loobook, Bravo is helping fans of its sophmore series Girlfriends' Guide to Divorce dress just like the [...]
NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group
Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams.
Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's [...]
As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode [...]