NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC
The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime [...]
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between [...]
Vox Media Launches Its First TV Show on A+E Network’s FYI
Vox Media is crashing the NewFronts party.
With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority
When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it [...]
Seth Meyers’ Italian Greyhound Is One Adorable Backseat Driver in New Chrysler Ad
A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up.
NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising
NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all [...]