Bravo and BuzzFeed Are Creating Valentine’s Day-Themed Content for New Con-Artist Series
NBCUniversal is continuing to make the most of its $400 million investment in BuzzFeed, as Bravo and BuzzFeed are creating a series of Valentine's Day-themed content to promote the launch [...]
NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief
The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month.
This San Francisco Indie Agency Takes Consumers Deep Into the Brand-Building Process
Brand Marketing
Specs Who (L. to r.) Managing director Eric Dunn and co-founders Franklin Tipton and Libby Brockhoff Agency Odysseus Arms What Creative ad agency
Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years
Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according [...]
NBCUniversal Is Bringing Its Biggest Shows to Snapchat
Performance Marketing
NBCUniversal is increasing the reach of some of its most popular shows with original content coming to Snapchat.
$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever
No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner.