NBCUniversal

Bravo and BuzzFeed Are Creating Valentine’s Day-Themed Content for New Con-Artist Series

NBCUniversal is continuing to make the most of its $400 million investment in BuzzFeed, as Bravo and BuzzFeed are creating a series of Valentine's Day-themed content to promote the launch of Bravo's new scripted series, Imposters.

Why the Macy’s Thanksgiving Day Parade Is a ‘Dream’ for Brands

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the 40 million-plus who watch or stream some portion of the Macy's Thanksgiving Day Parade on NBC.

NBCUniversal Will Take a Bigger Role in BuzzFeed’s Ad Sales After Investing Another $200 Million

NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth.

How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven.

Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show

"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?"

NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief

The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month.

This San Francisco Indie Agency Takes Consumers Deep Into the Brand-Building Process

Specs Who (L. to r.) Managing director Eric Dunn and co-founders Franklin Tipton and Libby Brockhoff Agency Odysseus Arms What Creative ad agency

Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years

Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according to Nielsen.

NBCUniversal Is Bringing Its Biggest Shows to Snapchat

NBCUniversal is increasing the reach of some of its most popular shows with original content coming to Snapchat.

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner.