NBCU Cable

How NBCU’s Bonnie Hammer Plans to Dominate Cable

Bonnie Hammer | Photo: Mary Rozzi

Inside Bonnie Hammer’s World

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong […]

NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender its spot on the dial to Esquire Network.

Broadcast Boom Lifts NBCU in Q4

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available at NBC Universal are even stronger and better than we first anticipated.”

NBCU Ad Sales Picture Crystallizes

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus.

Burke: NBC Profits ‘Could Be Dramatically Higher’

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while NBC is “obviously … doing better, we still have a lot of businesses that are underperforming.

NBCU Consolidates Ad Sales Under Yaccarino

Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business.

Burke: NBC Is Leaving $1 Billion on the Table

NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012 Media, Communications & Entertainment Conference, the NBCUniversal CEO said the Peacock doesn’t generate anywhere near the operating cash flow of CBS, ABC and Fox. 

Handicapping the Cable Upfront

Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm und drang about showing the big boys who’s boss, it all hinges on CBS’ CPM gains, says Pivotal analyst Brian Wieser, formerly lead forecaster for Interpublic.

NBCU’s Burke: We’d Love to Be Average

Steve Burke on Wednesday echoed a familiar refrain, telling investors that NBC has “a long way to go” before it truly can be said to have regained its standing with its broadcast network rivals.