NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.
While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.
NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the cost of its original investment.
A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.