Welch’s, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger’s Celebrity Apprentice
When the Celebrity Apprentice franchise returns to NBC on Jan. 2, it will have a new host (Arnold Schwarzenegger, stepping in for President-elect Donald Trump), a new name (The New [...]
Will Donald Trump’s Bad Behavior Hurt The Apprentice Franchise?
Brand Marketing
During NBCUniversal's upfront presentation in May, NBC unveiled its first look at the Donald Trump-free Celebrity Apprentice, now hosted by Arnold Schwarzenegger and retitled The New Celebrity Apprentice.
NBC and American Express Team Up Again to Replace More Today Show Ad Time
After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week.
A CEO by the Age of 40
Brand Marketing
Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as [...]
Here’s What We Learned From the First Week of the New TV Season
The first week of the 2016-17 television season is in the books, and it's been a mixed bag for the broadcast networks so far.
Facetime: End of Summer Roundup
Brand Marketing
The media world was out in full force, enjoying the last days of summer on both coasts. In Los Angeles, the Emmy Awards took everyone's attention, while in New York [...]