When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
Performance Marketing
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.
This Is (Not for) Us: Why Fox Handed the Year’s Hottest Show to NBC
As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, [...]
Here Are 2016’s Most Watched Networks and Shows in the Coveted 18-49 Demographic
Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for [...]
Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November
Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new [...]
Hairspray Live! Doesn’t Have the Ratings Staying Power of The Wiz and Fox’s Grease
The Hairspray Live! cast declared "You Can't Stop the Beat" during last night's live musical, but the audience didn't necessarily agree. The ratings for the telecast were down from last [...]
Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn’t Worry Him
Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service.