The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.
The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.
Broadcast TV's biggest new hit show will be airing on NBC through at least the 2018-19 season. NBC announced a two-season renewal for its breakout family drama This Is Us today at the Television Critics Association's winter press tour in Pasadena, Calif. The network shared the news with the show's cast and producers just minutes before they met with reporters.
Fox isn't the only broadcast network that's bringing back its biggest recent hits. NBC is reviving its hit sitcom Will & Grace for a 10-episode limited run next season. NBC Entertainment president Jennifer Salke made the announcement at the Television Critics Association's winter press tour in Pasadena, Calif.
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, which produces the drama, had first dibs on the project last year, execs realized that the best home for the show was actually its broadcast rival, NBC.
Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for 2016.
Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new data from Standard Media Index. NFL ad revenue, which had been increasing in September and October, was down 17 percent year over year in November.
The Hairspray Live! cast declared "You Can't Stop the Beat" during last night's live musical, but the audience didn't necessarily agree. The ratings for the telecast were down from last year's The Wiz Live! numbers, and they lagged behind Fox's Grease: Live earlier this year.
Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service.