NBCUniversal Hopes Facebook, Instagram and Snapchat Help Goose Olympics Ratings
NBCUniversal is already breaking ad-revenue records for the Rio Olympics, and while early ratings were
Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice
Brand Marketing
Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga.
MSNBC Airing 15-Second Daily News Video
Now you have no excuse to not have time for the news. MSNBC announced it will be airing 15-second pieces produced by NowThis News as part of a series called [...]
WPP Buys Mobile Firm That Built NPR and NatGeo’s Cool Apps
Performance Marketing
WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum.
Comcast NBCU Decides Against Another Media Review
Brand Marketing
Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more [...]
Nielsen and FreeWheel Expand Online Campaign Ratings Partnership
Performance Marketing
Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.