The Walking Dead Takes Another Bite Out of the Olympics
AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 [...]
Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend
Performance Marketing
Following in the footsteps of Dunkin' Donuts, Virgin Mobile and
YouTube’s 10 Most-Watched Ads in August
Brand Marketing
August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. [...]
Thursday Night Is a Game Changer for NFL Network
Adding five Thursday Night Football games to its lineup has paid handsome dividends for NFL Network, enabling the league’s in-house TV outlet to boost its carriage fees by as much [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
How Jason Sudeikis Learned to Love the Other Football for NBC Sports
Brand Marketing
IDEA: Marketers and broadcasters have tried to sell U.S. audiences on football—i.e., the global, non-American kind—since before Pelé laced up his boots for the New York Cosmos. Now it's NBC [...]