This Top 10 List of Sports Content Creators Shows a Major Consumer Shift
Brand Marketing
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]
Pro Stars Morph Back to College Selves in NBA’s Striking March Madness Ads
Creativity
The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing [...]
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]
Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts
Performance Marketing
The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks,
It’s Official: Stephen Curry Is the NBA’s New Marketing Megastar
Brand Marketing
Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York. Curry will star in a spree of new [...]
Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad
Creativity
Common is a busy man these days, winning a Golden Globe (for the song "Glory" from Selma), getting nominated for two Grammys and an Oscar (also for "Glory"), and providing [...]