Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]
Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know [...]
Ad of the Day: Here Is the NBA’s Stirring Spot for the Season That Tips Off Tonight
Brand Marketing
It's a big night for sports. The World Series starts tonight. And so, too, does the 2015-16 NBA season, and the basketball league is celebrating with a new commercial from [...]
Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season
Brand Marketing
Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool [...]
How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?
Brand Marketing
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the [...]
Here’s What the WNBA Is Doing to Get You to Watch Its Games
Brand Marketing
NBA commissioner Adam Silver made headlines recently when he admitted he's not happy with the progress the NBA's sister league, the WNBA, has made since it took to the court [...]
NBA Basketball Is Coming to Saturday Nights on ABC
ABC is opening up another night of NBA action, adding Saturday games for next season.