When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based app.
Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It's certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.
In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]
Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the Cleveland Cavaliers, NBA fans—and more than a few TV and league executives—have been hoping for a rematch.
The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding.
Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in February, the league has decided to open up the opportunity full-time starting next season.
It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base he's ever called home. "That was a no-brainer to grab and put into our schedule right from the beginning," said Julie Sobieski, vp of programming for ESPN.