8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers
Performance Marketing
When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based [...]
What Makes This Year’s NBA Finals Rematch So TV Friendly?
Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the [...]
How Facebook Data Is Helping the Golden State Warriors Sell Tickets
Performance Marketing
The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding.
Brands Can Sponsor NBA Jerseys Starting Next Season
Brand Marketing
Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in [...]
How the NBA’s TV Partners Have Cashed In On the Warriors’ Historic Season
It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan [...]
