Nba

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based app. 

The Tragedy of MLK’s Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It's certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.

With Verizon Deal, Yahoo and AOL Are Finally Together

Yahoo's long, winding and rocky road has finally come to its conclusion.

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

What Makes This Year’s NBA Finals Rematch So TV Friendly?

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the Cleveland Cavaliers, NBA fans—and more than a few TV and league executives—have been hoping for a rematch.

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding.

Brands Can Sponsor NBA Jerseys Starting Next Season

Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in February, the league has decided to open up the opportunity full-time starting next season.

How the NBA’s TV Partners Have Cashed In On the Warriors’ Historic Season

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base he's ever called home. "That was a no-brainer to grab and put into our schedule right from the beginning," said Julie Sobieski, vp of programming for ESPN.

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them