What Do Analysts Think About the Publicis Groupe-Sapient Deal?

Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology consulting.

Will Publicis Groupe Now Attempt a Hostile Takeover of Omnicom?

Paris investment bankers Natixis have put forth an intriguing scenario that explores the possibility of Publicis Groupe launching a hostile bid for Omnicom, asking: “Is the story over?”