Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, [...]
Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality
Performance Marketing
During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in [...]
Making Hard Choices for Native’s Survival
Brand Marketing
Some native advertising on publisher sites works extremely well. Most does not.
LinkedIn Opens Ad Platform
Performance Marketing
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps [...]
Coca-Cola Serves World Cup Trivia on QuizUp
Performance Marketing
Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising [...]
How One Guy Wooed 2,000 Women on Tinder
Performance Marketing
Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on [...]