native

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday.

Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world.

Making Hard Choices for Native’s Survival

Some native advertising on publisher sites works extremely well. Most does not.

LinkedIn Opens Ad Platform

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.

Coca-Cola Serves World Cup Trivia on QuizUp

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising model.

How One Guy Wooed 2,000 Women on Tinder

Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on Tinder, the hot-or-not-style dating app, and said he's now matched with more than 2,000 women.

BlackBerry Messenger Debuts Slate of Ad Products

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.

Do Advertisers Have Any Use for Blog Networks?

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media?

The New York Times Reinvents the Boring Banner Ad

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists and their recycling habits go.