The Impending Yahoo Sale Gives Us Reason to Reflect on Publishing’s Future
Reader behavior may have changed in recent years, with decreasing attention spans and a demand for more instant gratification, but we should be reminded that the same overriding principles apply [...]
5 Mistakes Publishers Make with Native Advertising
At Publishing Executive Live: Native Advertising Summit yesterday, leaders from U.S. News & World Report, Bisnow, and Fashionista shared the challenges and opportunities that accompany launching a native advertising program. [...]
BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach
Performance Marketing
BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars.
2 Ways To Avoid Native Ad Pitfalls: Transparency & Training
Ad blockers, banner blindness, skipped pre-roll ads, eroding email engagement rates, fragmented consumer attention across a panoply of screens, channels, and devices; the battle for consumer attention has never been [...]
Publishers & Advertisers Must Regulate Native Ads — Or Else Be Stifled by FTC
In recent weeks, the Federal Trade Commission issued a new set of guidelines for native advertising that has publishers and advertisers alike stirring. One thing that’s important to keep in [...]
Sundance’s First Digital Storytelling Conference Showcases the Best in Brand Videos
Brand Marketing
As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during [...]