Social and Native Ads Are More Effective Than Email, Study Says
Performance Marketing
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
Coca-Cola Serves World Cup Trivia on QuizUp
Performance Marketing
Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising [...]
How One Guy Wooed 2,000 Women on Tinder
Performance Marketing
Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on [...]
Disqus Goes Native With Sponsored Comments
Performance Marketing
Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native [...]
BlackBerry Messenger Debuts Slate of Ad Products
Performance Marketing
BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week [...]
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun