Teen Vogue Debuts Condé Nast’s First Sponsored Cover Ad
Performance Marketing
Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers [...]
Imgur’s Native Ads Get Between 1% and 4% Engagment Rate
Performance Marketing
Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and [...]
8 Media Buzzwords That We’ve Lost Forever
Brand Marketing
We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more [...]
Study: 69% of Marketers Believe That Native Advertising Is Valuable
Performance Marketing
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.
LinkedIn Ads Can Be Tested and Targeted Like Never Before
Performance Marketing
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.
Marissa Mayer: Marketers Need to Embrace Native Ads
Performance Marketing
CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising.