Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market.
Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show about the world of high-end escorts, WSJ Custom Studios, the Wall Street Journal's in-house content marketing agency, created a content piece exploring the economics of prostitution, dating and marriage throughout history.
Twitter announced a limited beta test of native video ads Wednesday at the Twitter Flight developer conference in San Francisco.
Instagram announced two updates today designed to allow users to more easily find content that interests them, and it's not hard to imagine advertising getting tucked into the features.
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue.
The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are?
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors.
The New York Times introduced its first native ad product, called "Paid Posts," on its website in January.