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Ads Are Coming to the Comments Section of Publisher Sites

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.

Key & Peele Look Back on What Made Their ‘Liam Neesons’ Spot a Promoted Clip Worth Watching

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fan

LinkedIn Ads Can Be Tested and Targeted Like Never Before

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.

Another Social Media Marketer Goes Wild on Tinder

Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media playbook pioneered by a single man in Phoenix.

Coca-Cola Serves World Cup Trivia on QuizUp

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising model.

How One Guy Wooed 2,000 Women on Tinder

Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on Tinder, the hot-or-not-style dating app, and said he's now matched with more than 2,000 women.

BlackBerry Messenger Debuts Slate of Ad Products

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.

Messaging App Tango Raises $280 Million

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun

Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy

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Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining?