McDonald’s Was Lovin’ Everyone Else’s Super Bowl Ads on Twitter
Brand Marketing
During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
For Nationwide’s Matthew Jauchius, Marketing Is the Best Policy
Brand Marketing
Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds?
McKinney Fills Its Top New Business Role
Brand Marketing
Adam Levine's on-again, off-again pursuit of new business is on again. The veteran account and business development chief who has worked at DDB, Draftfcb and most recently Deutsch, has filled [...]
Chris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop
Brand Marketing
Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop. Kuenne negotiated a $575 million sale to Publicis in 2011, and served [...]
How Nationwide, and Then the Nation, Fell in Love With the World’s Biggest Baby
Brand Marketing
IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial.