Nationwide’s Jingle Gets a Modern Tune-Up in Ogilvy’s Olympic Spots
Creativity
Brad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide's iconic jingle in the insurance company's new spots from Ogilvy & Mather. Launched during NBC's Olympics [...]
Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts
Brand Marketing
Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to [...]
Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz
Performance Marketing
Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of [...]
Here’s the Extended Version of Nationwide’s Dead Child Ad, as Imagined by Funny or Die
Creativity
Thanks to Sunday's downer Super Bowl spot, we all learned that Nationwide isn't exactly on the side of the angels. Now, the divine comedy of this "extended cut" parody from [...]
Nationwide Defends the Super Bowl Commercial That Bummed Out America
Brand Marketing
Nationwide's morbid ad narrated by a dead child generated enormous and immediate backlash during the Big Game, so much so that the company issued a statement explaining why it wanted to [...]
Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?
Performance Marketing
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.