Brad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide's iconic jingle in the insurance company's new spots from Ogilvy & Mather. Launched during NBC's Olympics coverage, the work presents "Songs for All Your Sides," striving to tell "the whole story of what Nationwide is and how we can support our members through their life stages," says client CMO Terrance Williams. Both Paisley and Platten contribute to the lyrics in their respective spots, touching on issues like banking services and retirement plans. First up, country star Paisley works the frets, waxing poetic about man caves and RVs (which, let's face it, wouldn't seem out of place in most country songs):
Six weeks after ending its seven-year relationship with McKinney, insurance giant Nationwide has officially named WPP's Ogilvy & Mather New York as its new creative agency of record without a review.
Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years.
Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad.
College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63, a battle was ensuing on the court of branding.
Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to identify a positive shift in consumer awareness and perception due to a paid media campaign.
Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of releasing an ad before the game.
Thanks to Sunday's downer Super Bowl spot, we all learned that Nationwide isn't exactly on the side of the angels. Now, the divine comedy of this "extended cut" parody from Funny or Die and director Alan Richanbach (who co-wrote it with Travis Helwig) drives that message home. ("Funny or Die," by the way, nicely sums up Nationwide's approach to its two ads on Sunday.) The shaggy-maned kid from the big-game commercial—actually, a kid actor playing the kid actor—shows up at the pearly gates, and whines on and on about meeting his demise in a preventable household accident.
Nationwide's morbid ad narrated by a dead child generated enormous and immediate backlash during the Big Game, so much so that the company issued a statement explaining why it wanted to air the depressing spot.
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.