National September 11 Memorial & Museum

Ad of the Day: 9/11 Memorial Spots Balance Tragedy and Tourism

On Thursday, President Obama dedicated the National September 11 Memorial & Museum at Ground Zero. It opens to the public next week. And now, a pair of simple but powerful new ads from BBDO New York (and Imaginary Forces director Alan Williams) offer a glimpse of the tragic history on display there.

Ad for the 9/11 Memorial Encourages You to ‘Take a Day to Remember’

Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women died in the heart of New York City—and "to honor the best in humanity that overcame the worst." The spot, created pro bono by BBDO, New York, will air on donated media throughout the week. The campaign also includes print, outdoor, digital and video advertising and points to to learn more. Credits below.