national rifle association

Target Gets Twitter Heat From Gun Control Group

Moms Demand Action for Gun Sense in America, a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening.

NRA Calls to Arm Schools, Blames Media for Newtown

The National Rifle Association today called to arm schools and blamed the entertainment industry, politicians and news media for enabling a society prone to gun violence, while for the first time addressing the horrrific shootings in Newtown, Conn., last week.

NRA Breaks Silence, Says Group Is ‘Heartbroken’

After four days of silence, the National Rifle Association of America issued a statement about the horrific mass shootings in Newtown, Conn. Here's the statement it sent to Adweek late Tuesday afternoon:

A Week After Aurora: NRA Dark on Twitter, Celeb Boutique Prolific

The National Rifle Association has shuttered one of its key Twitter accounts and hasn’t tweeted at all since finding itself in a social media stink last Friday during the aftermath of the shootings in Aurora, Colo.

‘Batman’ Massacre Rattles Warner Bros., NRA, Celeb Boutique

Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time. Warner Bros.