National Public Radio

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.

NPR Expects to ‘More Than Double’ Its Podcast Revenue This Year

Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital revenue.

WPP Buys Mobile Firm That Built NPR and NatGeo’s Cool Apps

WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum.