New and Old Political Media Are Battling for Dominance in the Century’s Wildest Election
Performance Marketing
There may be no group more hungry for information—and more desperate for news and gossip—than those who populate the halls of power in Washington, D.C. From congressional staffers to K [...]
Tightening on the Beltway
Performance Marketing
Two years ago, while other markets were slashing staffs and closing papers, Washington, D.C., media players were swelling their ranks. Bloomberg LP hired aggressively to build its expensive subscription news [...]
National Journal Pivots
Performance Marketing
The Atlantic Media Co.’s National Journal Group has been focusing on retooling its pricey membership services for Beltway insiders in an intensifying battle with Bloomberg LP, Politico and The Economist [...]
Major Garrett Headed for CBS News
Performance Marketing
Major Garrett is headed back to TV, taking over as CBS News' chief White House correspondent on Nov. 25. He replaces Norah O'Donnell, who last summer moved over to CBS [...]
Bloomberg Plans Convention Dailies
Performance Marketing
Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions.
National Journal Group Happy With Results of New Membership Model
Performance Marketing
Nine months ago, Atlantic Media’s National Journal Group took the bold step of converting the politics and policy publisher’s individual subscription model to one based on membership in hopes of [...]