ASME Names Magazine of the Year Finalists
Performance Marketing
Following last week’s nominations for the 2013 National Magazine Awards, the American Society of Magazine Editors (ASME) has announced the finalists for the year’s top prize, Magazine of the Year, [...]
King Tut Ads Ask: What Would You Bring to the Afterlife?
Creativity
It's kind of quaint that these new ads for a traveling exhibition about King Tut don't blatantly poke fun at its stars. That would take the fun out of it [...]
National Geographic Fires Head of Award-Winning Site
Performance Marketing
National Geographic has fired the editor of its award-winning website—the same month that it collected a Magazine of the Year award recognizing its print and digital success.
DuPont Eschews Ads for Content in Global Push
Brand Marketing
DuPont has traded in TV spots for editorial content and advertorials in a bid to become a thought leader around global concerns like fuel, protection, and food.