Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space.
National Geographic has tried to put a 21st century spin on the idiom "Walk a mile someone else's shoes." Instead of shoes, people swap faces—a la Snapchat's face swap tool—in an odd new print campaign from Y&R São Paulo.
This week, the 4A's took place in Miami. Back in New York, Esquire was celebrating a restaurant opening and Nat Geo premiered its latest series. Check below for more photos […]
Most award-winning print ads rely on extreme Photoshopping, big-budget photography and meticulous art direction, but here's a wonderful exception to the rule. Istanbul agency Rafineri created the ad above for media conglomerate Dogus Publishing Group, which operates National Geographic Turkey. This week, the Epica Awards jury of international journalists (including myself) awarded the ad a gold in the media promotion category. In an admittedly slim year for high-quality print submissions, the jurors were charmed by the ad's simplicity and immediate effectiveness. In an industry where ads are lucky to earn a grudging smirk, this one genuinely makes you smile.
The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted several of them a few months ago (from Wieden + Kennedy and NASA's Jet Propulsion Laboratory, among others.) Now, here's a new batch—featuring entries from two of the Internet's biggest players, Google and Facebook.
Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well as a pseudo-sports marketer in WWE.