National Geographic

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

In Global Rebrand, National Geographic Drops ‘Channel’ From Its Network Name

National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands


National Geographic Readies First Instagram Video Series for Its 49 Million Followers

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space.

National Geographic Just Did a Face Swap Ad Campaign, and It’s Very Weird Indeed

National Geographic has tried to put a 21st century spin on the idiom "Walk a mile someone else's shoes." Instead of shoes, people swap faces—a la Snapchat's face swap tool—in an odd new print campaign from Y&R São Paulo. 

Facetime: Dispatches From the 4A’s to L.A.

This week, the 4A's took place in Miami. Back in New York, Esquire was celebrating a restaurant opening and Nat Geo premiered its latest series. Check below for more photos […]

Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day

A plethora of brands are celebrating International Women's Day today, and if you scroll

This Beautifully Simple Illustration Is the Perfect Ad for National Geographic Kids

Most award-winning print ads rely on extreme Photoshopping, big-budget photography and meticulous art direction, but here's a wonderful exception to the rule. Istanbul agency Rafineri created the ad above for media conglomerate Dogus Publishing Group, which operates National Geographic Turkey. This week, the Epica Awards jury of international journalists (including myself) awarded the ad a gold in the media promotion category. In an admittedly slim year for high-quality print submissions, the jurors were charmed by the ad's simplicity and immediate effectiveness. In an industry where ads are lucky to earn a grudging smirk, this one genuinely makes you smile.

Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet

The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted several of them a few months ago (from Wieden + Kennedy and NASA's Jet Propulsion Laboratory, among others.) Now, here's a new batch—featuring entries from two of the Internet's biggest players, Google and Facebook.

NatGeo Remains King of the Social Media Jungle in Updated List of Top 25 Brands

Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well as a pseudo-sports marketer in WWE.