How ‘The Martian’ Director Ridley Scott Is Shaking Up Movie Marketing
Brand Marketing
More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing [...]
NatGeo’s Killing Jesus Website Might Be the Greatest Story Ever Scrolled
Creativity
Mullen has created a digital experience of Biblical proportions to support National Geographic Channel's Killing Jesus, a three-hour docudrama premiering March 29, which is Palm Sunday. The show is based [...]
Neil deGrasse Tyson Is About to Get Yet Another Job Title: Late-Night TV Host
The National Geographic Channel is boldly going where it's never gone before: into late-night TV.
NBC Ditched Tina Fey’s New Sitcom—and She Couldn’t Be Happier
The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's [...]
Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil
Brand Marketing
Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who [...]
Howard Owens Steps Down as Nat Geo Channels President
After a two-and-a-half-year stint as president of National Geographic Channels U.S., Howard Owens is striking out on his own.