Mobile NFL Fans Share via Facebook Far More Than Twitter
Performance Marketing
According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or [...]
Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme
Performance Marketing
The National Football League's problems of the last week are well known.
Has the NFL Ever Gotten Off to a Worse Start?
Brand Marketing
It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons.
74% of Packers-Seahawks Google Searches Came Via Smartphone
Performance Marketing
During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches [...]
College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL
Creativity
If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own [...]
After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women
Brand Marketing
If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most