The NFL Is the First Sports League to Get a Snapchat Discover Channel
Performance Marketing
The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb
Can a Deeper NFL Partnership Help Twitter Attract More Users?
Performance Marketing
Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able [...]
5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships
Brand Marketing
Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.
Why United Way Is Taking the Leap and Hiring Its First CMO
Brand Marketing
Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins
ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics
Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City [...]
J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video
Brand Marketing
J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is [...]