National Football League

The NFL Is the First Sports League to Get a Snapchat Discover Channel

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb

There’s Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players

When the Los Angeles Rams take the podium during next week's NFL draft, brands and sponsors will get a look at the new wave of football talent. But this morning, it just got a lot easier to work with players who have left the field behind. 

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

Here’s How the NFL Is Beefing Up Its Digital Presence

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone.

Can a Deeper NFL Partnership Help Twitter Attract More Users?

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able to recruit new pro football fans.

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.

Why United Way Is Taking the Leap and Hiring Its First CMO

Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City this morning.

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is Reebok doesn't have the right to place its logo on an NFL gridiron, so Watt will perform this fall in, for all intents and purposes, an unbranded football cleat.