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The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Performance Marketing

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets [...]


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Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines

Performance Marketing

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen.

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Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’

Performance Marketing

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t

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Twitter and Foursquare Partner With Movie Ads Firm

Performance Marketing

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the [...]

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Microsoft Tries for Better Cinema Ads

Convergent TV

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while [...]