Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.
As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion.
National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead.
National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly sees itself as a digital company.
National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced lat
Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen.
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the cinema ads firm's