National CineMedia

The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.

Why National CineMedia Is Saying ‘No’ to All Political Advertising

As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion.

National CineMedia Sees the Future of Advertising at the Movies

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead.

NCM Inks Deals With Shazam, Maker Studios

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly sees itself as a digital company.

National CineMedia Buys Screenvision for $375 Million

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced lat

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen.

Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t

Twitter and Foursquare Partner With Movie Ads Firm

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the cinema ads firm's

Microsoft Tries for Better Cinema Ads

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while they wait for the feature to start.