NBA Stamps Its Twitter Handle on the League Ball
Performance Marketing
The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league [...]
LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits
Brand Marketing
In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.
World Cup Helps FC Barcelona Win Big on Instagram
Performance Marketing
While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge [...]
Instagram Users Show Their Love of World Cup Soccer
Performance Marketing
The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.
U.S. Soccer Team Scores on Instagram
Performance Marketing
If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them.
Instagram Data Shows NASA’s Fútbol Fun Hit the Back of the Net
Performance Marketing
Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels.