By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.
National Basketball Association
If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement.
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for guidance and inspiration.
The Golden State Warriors are currently basketball's best team with a record of 36-7. But ask any NBA fan, and they'll tell you that the Bay Area squad is also the league's most exciting.
The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too.
Microsoft's former CEO Steve Ballmer bought the Los Angeles Clippers for $2 billion this summer after the NBA ousted his predecessor, Donald Sterling, for life
The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. 2.
If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down the mount
GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly NSFW).