Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.
National Advertising Review Council
There was some fortuitous news for the advertising industry out of Washington Tuesday: At a time when the industry is trying to demonstrate to government regulators that it can police itself when it comes to protecting consumers' privacy online, the National Advertising Review Council has successfully cited and resolved the first six cases regarding noncompliance with its self-regulatory