National Advertising Division

Purina Sues Blue Buffalo, Alleging False Advertising

Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment.

Study: Marketers Have Nothing to Fear From Advertising Self-Regulation

Self-regulation is great if it keeps the government off your back, but does it also give attorneys a green light to pursue class-action suits?

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission.

Ogilvy’s Steve Simpson Calls for More Online Ad Transparency

In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief creative officer Steve Simpson’s keynote address at the National Advertising Division’s annual conference, which is meeting this week in New York to discuss regulatory issues impacting the ad business.

Verizon Advised to Slow Internet Speed Claims

Verizon and Comcast are locked in an advertising war over which service has the fastest Internet speeds. Both have gotten a little carried away with claims, leaving the advertising industry's self-regulatory division to intervene with both companies.

Comcast Must Back Off Internet Speed Claims

Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's self-regulatory unit.

The Lash Stand

The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers, the singer declared, maintaining her Photoshop innocence with the indignity once reserved for chaste women accused of wanton living.